Building Branding Power and Digital Marketing for Community Empowerment
DOI:
https://doi.org/10.54471/khidmatuna.v5i1.3255Keywords:
Product Branding, Digital Marketing, MSMEsAbstract
This study evaluates the effectiveness of an educational seminar on product branding and digital marketing conducted by students of Universitas Islam Negeri Walisongo Semarang in Desa Pucangrejo. Held on August 3, 2024, the seminar featured Bapak Misbakhul Arrezki, S.E., M.M. as the speaker, focusing on branding strategies and digital marketing. Using observation as the research method, this study examined participant interactions and reactions during the seminar. Observations revealed that MSME actors in Desa Pucangrejo have not fully utilized digital technology and still rely on traditional marketing methods. Nevertheless, participants' enthusiasm indicated a growing awareness of the importance of branding and digital marketing. The seminar has the potential to enhance MSME knowledge and skills, expected to improve competitiveness and expand market reach. The implementation of the seminar's content is anticipated to assist local MSMEs in becoming more competitive in the global market.
Downloads
References
Az-Zahra, Penny dan Arti Sukmalengkawati, “Pengaruh Digital Marketing Terhadap Minat Beli Konsumen”. MEA: Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi, Vol. 6, No. 3 (Desember, 2022): 2008-2018. DOI: https://doi.org/10.31955/mea.v6i3.2573
Catharine, Femy Maria, Ana Fitriana Poerana, Maulana Rifai. “Personal Branding Influencer Nadia Ninette melalui Konten Olahraga dan Pola Hidup Sehat di Media Sosial Instagram”, Dawatuna: Journal of Communication and Islamic Broadcasting, Vol. 4, No. 2 (2024): 596-610.
Dianingsih. “Penerapan Sistem Akuntansi Pada Usaha Mikro Kecil dan Menengah di Kabupaten Banyumas”. J-LEE: Journal of Law, English, and Economics, Vol. 4, No. 1 (2022): 221-233. DOI: https://doi.org/10.35960/j-lee.v4i1.811
Sugiyono. 2023. Metode Penelitian Kualitatif (Untuk Penelitian yang Bersifat: Eksploratif, Enterpretif, Interaktif, dan Konstruktif). Jakarta: CV. Alfabeta.
Winarto, Septian Reri dan Rahadian Bisma. “Studi Literatur: Analisis Persepsi UMKM di Indonesia Terhadap Cyber Security Menggunakan Model Protection Motivation Theory (PMT)”. JINACS: Journal of Informatics and Computer Science, Vol. 3, No. 1 (September, 2021): 20-28. DOI: https://doi.org/10.26740/jinacs.v3n01.p20-28
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Ayik Maghfiroh, Dhia Kusuma Pertiwi, Faqih Agil Yanuardi, Pipit Nur Wulaningrum, Rima Fatika Dian Utami, Fitri Fitri

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.