Building Branding Power and Digital Marketing for Community Empowerment

Authors

  • Ayik Maghfiroh Universitas Islam Negeri Walisongo Semarang
  • Dhia Kusuma Pertiwi Universitas Islam Negeri Walisongo Semarang
  • Faqih Agil Yanuardi Universitas Islam Negeri Walisongo Semarang
  • Pipit Nur Wulaningrum Universitas Islam Negeri Walisongo Semarang
  • Rima Fatika Dian Utami Universitas Islam Negeri Walisongo Semarang
  • Fitri Fitri Universitas Islam Negeri Walisongo Semarang

DOI:

https://doi.org/10.54471/khidmatuna.v5i1.3255

Keywords:

Product Branding, Digital Marketing, MSMEs

Abstract

This study evaluates the effectiveness of an educational seminar on product branding and digital marketing conducted by students of Universitas Islam Negeri Walisongo Semarang in Desa Pucangrejo. Held on August 3, 2024, the seminar featured Bapak Misbakhul Arrezki, S.E., M.M. as the speaker, focusing on branding strategies and digital marketing. Using observation as the research method, this study examined participant interactions and reactions during the seminar. Observations revealed that MSME actors in Desa Pucangrejo have not fully utilized digital technology and still rely on traditional marketing methods. Nevertheless, participants' enthusiasm indicated a growing awareness of the importance of branding and digital marketing. The seminar has the potential to enhance MSME knowledge and skills, expected to improve competitiveness and expand market reach. The implementation of the seminar's content is anticipated to assist local MSMEs in becoming more competitive in the global market.

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References

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Published

2024-11-15

How to Cite

Maghfiroh, A., Pertiwi, D. K., Yanuardi, F. A., Wulaningrum, P. N., Utami, R. F. D., & Fitri, F. (2024). Building Branding Power and Digital Marketing for Community Empowerment. Khidmatuna Jurnal Pengabdian Masyarakat, 5(1), 13–20. https://doi.org/10.54471/khidmatuna.v5i1.3255

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Articles