The Strategy of Trade In The Halal Food Industry In Jember
The halal product industry continues to grow and has a big influence on the global market. In fact, Indonesia is determined to make the country's halal product industry more competitive in the world halal market. To anticipate this global market competition, Indonesia as a Muslim majority country must be able to take the advantage of this enormous opportunity. The role of the network in developing halal products to the global market was when marketing its products. PT. Mitratani could not be separated from relationships with business partners. Each business partner had a role to play. Also, PT. Mitratani could not separate the use of information technology and media as a means to expand marketing to the global market.
To create an edge in competition, PT. Mitratani focused on customer and consumer needs. The most important thing was to build trust in business partners. PT. Mitratani's advantage was in the cultivation of edamame. It was from planting to the use of pesticides and fertilizers, until PT Mitratani farmers did their own crops and carried out quality control on each land. This was done to maintain the quality of edamame. PT. Mitratani also improved the quality of its products by implementing HACCP, SOP and GMP in processing and production. In addition to maintaining the quality of PT, Mitratani had established good relationships with company stakeholders so that loyalty and trusted in the product and the company could continue.
Ali, Muchtar. 2016. “Konsep Makanan Halal Dalam Tinjauan Syariah dan Tanggung Jawab Produk Atas Produsen Industri Halal”, Ahkam: Kementerian Agama Republik Indonesia Vol. Xvi, No. 2, (Juli 2016), 292.
Ariefyanto, M Irwan. 2017. Potensi Industri Makanan Halal di Indonesia, dalam http://www.republika.co.id/berita/pendidikan/universitas-muhammadiyahjakarta /12/03/23/m1apy7-potensi-industri-makananhalal-di-indonesia. (2 Mei 2017)
Assauri, Sofjan. 2015. Manajemen Pemasaran Dasar, Konsep dan Strategi, Jakarta: PT. Raja Grafindo Persada.
Biro Hubungan Masyarakat Kementerian Perdagangan, Berita Perdagangan, dalam www.kemendag.go.id, (1mei 2017).
Emi Normalina Omar dan Harlina Suzana Jaafar, Halal Supply Chain in the Food Industry: A Conceptual Model, IEEI Symposium on Business Engineering and Industrial Application, Langkawi, Malaysia, 385.
Idris, Nor Aini Haji. 2013. “Bussines Network in Halal Food Industries in Malaysia”, dalam Jurnal Ekonomi Malaysia, Vol 47, No 1 (Malaysia: Faculty of Economy and Manajement, 2013), 88.
Idris, Nor Aini Haji. 2013. “Bussines Network in Halal Food Industries in Malaysia”, dalam Jurnal Ekonomi Malaysia, Vol 47, No 1, Malaysia: Faculty of Economy and Manajement, 2013, 92.
Lupiyoadi dan Hamdani. 2006. Manajemen Pemasaran Jasa, Edisi Kedua, Jakarta: Penerbit Salemba Empat.
Masthu. 1995. Makanan Indonesia Dalam Pandangan Islam, Jakarta: Kantor Menteri Negara Urusan Pangan Republik Indonesia.
Moleong, Lexy J. 2006. Metodologi Penelitian Kualitatif, Bandung: PT Remaja Rosdakarya.
Siahaan, Rapma. 2013. “Perkembangan Jaringan Usaha Menuju Koperasi Berskala Global” Bidang Penelitian Sumberdaya UKMK, Vol. 23, No 1, Oktober, 2013
Soesilowati, Endang S. 2009. Perilaku Konsumen Muslim dalam Konsumsi Makanan Halal, Jakarta: Pusat Penelitian Ekonomi Lembaga Ilmu Pengetahuan Indonesia.
Sugiono, 2008. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D, Cet. IV, (Bandung: CV. Alfabeta.
Suhodo, Endang Tjiroresmi dan Diah Setiari. 2014. Peluang Usaha Produk Halal diPasar Global, Jakarta: LIPI Press.
This work is licensed under a Creative Commons Attribution 4.0 International License.
The journal can be accessed publicly, which means that all content is provided freely accessible without charge to either the user or the institution. Users are allowed to read, download, copy, distribute, print, search, or cite to the full text of the article did not have to ask permission from the publisher or author.