Analysis of Factors Influencing Literacy of Halal Tourism in West Java, Indonesia

Authors

  • Sufyati HS Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta
  • Fadhli Suko Wiryanto Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta
  • Anggi Angga Resti Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta
  • Prasetyo Hadi Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta

DOI:

https://doi.org/10.54471/iqtishoduna.v13i1.2672

Keywords:

halal tourism literacy, perceptions, attitudes, interests

Abstract

The aim of this research is to analyze the influence of perceptions and attitudes on halal tourism literacy which is mediated by interest in visiting halal tourist destinations. This research uses a quantitative approach design with the Partial Least Square/PLS-SEM method, namely analysis used to develop or predict an existing theory. Data collection was carried out by distributing questionnaires online and offline to visitors to tourist destinations in the Depok City Area as a satellite city of Indonesia. The population in this study were all visitors to halal tourist destinations under the guidance of the Depok City government, with samples selected using purposive sampling techniques. The number of research samples used was 101 people. The research results show that people's perceptions, attitudes and interest in halal tourism have a positive influence on halal tourism literacy. People's perceptions and attitudes towards halal tourism can each have a direct or indirect influence on halal tourism literacy and interest in halal tourism.

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Published

2024-04-01

How to Cite

HS, Sufyati, Fadhli Suko Wiryanto, Anggi Angga Resti, and Prasetyo Hadi. “Analysis of Factors Influencing Literacy of Halal Tourism in West Java, Indonesia”. IQTISHODUNA: Jurnal Ekonomi Islam 13, no. 1 (April 1, 2024): 285–308. Accessed July 17, 2024. https://ejournal.iaisyarifuddin.ac.id/index.php/iqtishoduna/article/view/2672.

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