Da’wah and Universal Goodness Campaign Towards a “Golden” Indonesia 2045

Dakwah dan Kampanye Kebaikan Universal Menuju Indonesia Emas 2045

Abstract

This paper discusses the role of religious communities in Indonesia in optimizing social media,
specifically the use of digital public spaces to campaign for universal good. It is hoped that, as we
approach the Golden Indonesia 2045, religious communities in Indonesia can become the
building blocks of a noble foundation for reason. Today's society is already so familiar with
internet-based social media and its various platforms. All religions in Indonesia—Islam;
Christianity; Catholicism; Buddhism; Hinduism; Confucianism; and other faiths—share a
common human spirit. The massive dissemination of moral, legal, and religious messages, carried
out in a unified manner across each social media channel, can act as a barrier to negative
content, hoaxes, and hate speech, whether acknowledged or not, that has recently flooded
Indonesia's digital world. The theoretical analysis is conducted using several theories and
concepts, namely, Gary R. Bunt's cyber-Islamic environments; Michel Foucault's discourse and
ideology; Jürgen Habermas's public sphere; and Manuel Castells's network society. This study
demonstrates the urgency of utilizing social media within religious communities to contribute to
preparing the best generation and a society that is optimistic about responding to the challenges
of the times. The crucial role of religious communities needs to be optimally utilized through the
implementation of concrete programs to welcome Indonesia Emas 2045.