The Influence of Quality Product, Service Quality, Trust, and Satisfaction on The Members’ Loyalty of KSPPS Bina Insan Mandiri

Abstract

This Study aims to know how quality products, quality service, trust, and satisfaction are influential to loyalty members of KSPPS Bina Insan Mandiri. Type study is descriptive quantitative with the research data obtained through a questionnaire. Population in study This an over member of KSPPS Bina Insan Independent and technical taking sample with method purposive sampling with amount sample as many as 150 members. Based on Simultaneous test results (F test) were obtained calculated F value > F table namely 105.794 > 2.43 with mark significance 0.000 < 0.05 so can conclude variable quality product, quality service, trust, and satisfaction in a way simultaneous influential significant to loyalty member of KSPPS Bina Insan Mandiri. Whereas partial test results (t-test) show that quality product obtained results calculated t value > t table namely 3,160 > 1,976 with mark significance 0.002 < 0.05 so can concluded variable quality product in a way Partial influential significant to loyalty member of KSPPS Bina Insan Mandiri, and variable satisfaction in a way Partial obtained results calculated t value > t table namely 14.896 > 1.976 with mark significance 0.000 < 0.05 so can conclude that variable satisfaction in a way Partial influential significant to loyalty member of KSPPS Bina Insan Mandiri. Whereas variable quality service obtained results calculated t value < t table namely 1.850 < 1.976 with mark significance 0.066 > 0.05 so can conclude that variable quality service in a way Partial No influential significant to loyalty member of KSPPS Bina Insan Independent and variable trust obtained results calculated t value < t table namely -2.396 < 1.976 with mark significance 0.018 < 0.05 so can conclude that variable trust in a way Partial No influential However significant to loyalty member of KSPPS Bina Insan Mandiri. The value of ???? ² is 73.8%, meanwhile, the remaining 26.2% is influenced by other factors that are not researched in the study.