The Effect Optimizing Digital Transaction Education on Customer Cross Selling at Bank Syariah Indonesia  KCP Kabanjahe: English

Syiva Difi Oktavianny; Siti Mujiatun

doi:10.54471/muhasabatuna.v5i2.2425

Authors

Syiva Difi Oktavianny Program Studi Perbankan Syariah Fakultas Agama Islam, Universitas Muhammadiyah Sumatera Utara, Jl. Kapten Muchtar Basri No.3 Glugur Darat II 20238, Sumatera Utara
Siti Mujiatun Program Studi Perbankan Syariah Fakultas Agama Islam, Universitas Muhammadiyah Sumatera Utara, Jl. Kapten Muchtar Basri No.3 Glugur Darat II 20238, Sumatera Utara

DOI:

https://doi.org/10.54471/muhasabatuna.v5i2.2425

Keywords:

Digital Transactions Education, Cross Selling Customers, Bank Syariah Indonesia

Abstract

Optimization of digital transaction users is an effort to maximize the number of digital-based transaction users. In Indonesia alone, the development of digital transactions grew much better, amounting to 1,556% in the 2017-2020 confinement, which has great
potential to absorb the flow of digitalization. This study aims to test and analyze the effect of Digital Transaction Education Optimization on Customer Cross Selling at Bank Syariah
Indonesia KCP Kabanjahe. By research method is quantitative descriptive. The design of this study is simple linear regression analysis, classical assumption test and hypothesis test. The population in this study is customers of Bank Syariah Indonesia KCP Kabanjahe amounting to 2,100 with sampling techniques using the slovin formula, amounting to 95 samples. The results of this study are Digital Transaction Education (X) has a significant effect on Customer Cross Selling (Y) at Bank Syariah Indonesia KCP Kabanjahe.

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