Dakwah Kultural dalam Animasi Anak: Representasi Islam pada Upin & Ipin dan Nussa

Authors

  • Ahmad Fauzi Universitas Islam Jember
  • Bambang Subahri Institut Agama Islam Syarifuddin

DOI:

https://doi.org/10.54471/dakwatuna.v12i1.3834

Keywords:

islamic animation, Islamic culture, Muslim attire, Representation of Islam

Abstract

Children’s animation serves as a strategic medium for conveying Islamic values in a subtle and contextual manner. This article aims to analyze the representation of Islam through clothing and cultural practices in two popular animated series, Upin & Ipin and Nussa. This study employs a qualitative method with a content analysis approach, focusing on selected scenes that depict Muslim attire, Islamic cultural practices, and social interactions among characters. The findings reveal that both animations consistently portray Islam as a friendly, inclusive religion that emphasizes social values such as togetherness, mutual cooperation, modesty, and social care. Muslim clothing is not merely presented as a religious symbol but also as a cultural identity embedded in everyday life. Through simple narratives and visuals that resonate with children, Upin & Ipin and Nussa contribute to shaping a moderate and contextual understanding of Islam from an early age.

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Published

2026-02-09

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Articles