Wikantari, M.A. et al. 2024. Segmenting, Targeting, and Positioning Analysis of Platinum iB KPR Purchase Decisions with Murabahah Agreement. IQTISHODUNA: Jurnal Ekonomi Islam. 13, 2 (Oct. 2024), 605–620. DOI:https://doi.org/10.54471/iqtishoduna.v13i2.2632.