Innovation of housing marketing strategy in attracting consumer interest

Abstract

After going through these marketing stages that a product will be accepted by consumers in the market. The main key to marketing is product marketing. In order to marketing in accordance with the wishes and objectives set, the management of the marketing effort itself must meet what the consumer wants and needs. The objectives of this study are: 1. To analyze the marketing strategy of the Regency Housing in attracting the interests of consumers in the marketplace. 2. To analyse the Opportunities and Challenges of the Marketplace Housing of Regency in Attracting Consumer Interests in the businessplace. This research uses qualitative methods. Data collection techniques use interviews, observations, and documentation. Data analysis uses descriptive analysis. The results of the field research are: 1. The marketing strategy of Real Estate Regency in attracting consumer interest in Kedungjajang Lumajang is by spreading brochures to existing stores and agencies, installing banners, banners and also giving discount prices if paid in cash and direct communication with the director. 2. The opportunity of Regency’s Housing Marketing Strategy in Attracting Consumer Interests in Kedungjajang Lumajang is a price reduction to consumers who pay in cash. The challenge of the Regency Housing marketing strategy in attracting consumers’ interests is access to a road to a location close to the site of the robbery.